YaoVector / Evidence

Large B2B Platform: Integrated GEO, Media and AI Lead Operations

GEO, performance media, private-channel lead capture, intelligent routing and digital-human support reduced manual effort by 50% and improved lead-conversion speed by 300% across a platform serving 100,000+ merchants.

Anonymous, authorised caseExport ManufacturingEvidence reviewed · Aug 2026

01 / Context

Client context and business domain

B2B platform · GEO, performance growth and AI lead operations

A large B2B platform serving more than 100,000 merchants. Published anonymously with client authorisation; platform identity and commercially sensitive data are withheld.

02 / Baseline

Record the starting point before the result

At platform scale, fragmented touchpoints and manual capture, cleansing, qualification, routing and first response created delay, inconsistent handling and lost opportunities.

03 / Implementation

Solution and implementation

  1. 01

    Connected GEO with performance media

    Structured content around high-intent buying questions and joined discovery, media and landing journeys.

  2. 02

    Automated private-channel lead governance

    Unified lead intake, deduplication, enrichment, intent classification and compliant audit trails.

  3. 03

    Deployed intelligent routing and digital-human support

    Routed leads by intent, category, region and capacity; automated standard first response while escalating valuable opportunities to people.

04 / Operating change

How workflow, organisation and systems changed

Workflow

Replaced manual lead movement with automated capture, classification, routing, response and follow-up.

Organisation

Operations shifted from repetitive handling to rule governance, exception management and valuable opportunities.

Systems

GEO, media, private channels, lead services, routing rules and digital humans became one observable chain.

05 / Verified outcomes

Before-and-after evidence with definitions, periods and sources

Manual handling effortWorkload index for capture, organisation, qualification, routing and standard first response.
100 → 50客户授权的项目复盘周期（具体日期未公开） / Client-authorised review period (dates withheld) · 客户授权的项目复盘数据 / Client-authorised project review data
Lead-conversion speedProcessing-speed index from lead arrival to effective response and assignment; a 300% uplift equals four times the baseline.
1× → 4×客户授权的项目复盘周期（具体日期未公开） / Client-authorised review period (dates withheld) · 客户授权的项目复盘数据 / Client-authorised project review data
Merchant coverageMerchants within the platform-wide growth and lead-operations capability.
Fragmented → 100,000+ merchants客户授权的项目复盘周期（具体日期未公开） / Client-authorised review period (dates withheld) · 客户授权的项目复盘数据 / Client-authorised project review data

07 / Reusable learning

What others can reuse

  1. 01

    At scale, lead automation is a system of data, rules, accountability and human takeover—not a standalone bot.

  2. 02

    Digital humans should handle standard first response while people retain high-value and high-risk accountability.

  3. 03

    GEO and media become durable only when connected to lead quality and conversion speed.

Next step

Start with your own operating baseline

We first confirm metric definitions, data sources and accountability before deciding whether focused validation is warranted.

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